Who are we ?

Interview with Nicolas Lecoeur

President of Les Salons de l’Aveyron Paris Bercy, NEWCAP Event Center and ROOFTOP Grenelle.

 

Today you preside over three event venues in Paris.
What life path led you to this adventure?

Gastronomy has always marked my professional career.

A higher degree in cooking and 20 years of commercial and managerial experience within great companies such as RAYNIER MARCHETTI, POTEL & CHABOT and BUTARD ENESCOT have sharpened my knowledge of the events market and customer expectations.

The need for entrepreneurship encouraged me to found the caterer Fleur de METS in 2003, which I managed for 15 years.

At the end of 2015, with COSER, we bought NEWCAP Event Center and the ROOFTOP Grenelle which we have profoundly transformed with the teams in place.

In January 2018, NEWCAP took control of Les Salons de l’Aveyron Paris Bercy, convinced of the significant synergies between these two entities.

 

 

 

Social and Environmental Responsibility

Our objectives:

Our 3 establishments have long integrated a dynamic CSR policy. Indeed, it is our duty as an event venue to set an example and deploy means to reduce the impact of events.

Our goal? Limit the impact on the environment linked to our own internal activity but also to the operation of our event venues during events organized by our clients.

To go further, we wanted to strengthen our CSR commitment. This commitment was materialized on January 26, 2023 by obtaining ISO 20121: 2012 certification – Responsible management systems applied to event activity.

This international standard created in 2012 aims to promote sustainable development integrated into the activity of the events sector.

It is a process of continuous improvement allowing you to gain performance while limiting your environmental impact and optimizing your social impact.

The purpose of our action is to participate in the creation of a balanced social, economic and environmental climate.

 

Act for environment
Ethical and social level
Economic action
sustainable development

Many actions are carried out every day to reduce our environmental impact and adopt an eco-responsible attitude

This starts with training all of our teams in healthy and responsible working methods.

  • Energy management has been optimized. The renovation of our electrical installation reduces electricity consumption as much as possible. All new lighting equipment purchased today is LED.
    Our employees have been made aware of energy savings. (Stop monitoring of electrical appliances, completely turn off spaces when there is no activity)
  • Water management is also at the center of our concerns. We installed a Paris water filtering system with AQUA CHIARA – for our daily consumption and during events. This not only reduces plastic packaging but also reduces deliveries linked to this rare commodity.
  • Waste management : The SEMARDEL certified ecosite ensures the selective sorting of 100% of our waste. Their revaluation is ensured by the company SEMAVAL.
  • Our household products are mainly eco-certified.
  • Drastic reduction in paper, now replaced by digital.
  • Removal of all plastic of our buffets.

These actions are carried out thanks to the real will, collaboration and awareness of our teams. Controlling our environmental impact also requires better management of food consumption.

  • We always try to favor short supply chains. This also helps limit CO² emissions linked to deliveries.
  • Removal from our catering cards of products considered to have a very negative impact on the environment (avocado for example).
  • Reduction in the size of individual containers served to limit waste.

On an ethical and social level, we work daily to create a healthy and balanced work climate with our employees, customers, suppliers and partners.

We guarantee the safety and health of our employees through rigorous compliance with current labor laws.

Our people-oriented vision also aims to promote equal pay for women and men, diversity, disability and professional integration.

We contribute to the fulfillment of our teams and their personal and professional development. This involves daily support and support for each of our employees but also through training to accelerate skills development.

We also adopt business ethics towards our customers to establish a relationship of trust. To do this, we deploy an approach based on listening, human relations and transparency.

Our main goal is the satisfaction of our customers.

Our offers must be flexible, adapted, understandable, attractive (through the quality of content and presentation) and at the right price.

They commit us and the execution must be impeccable.

It is fundamental to be constantly monitoring changes in our customers’ demands and we wish to establish a constructive dialogue to continually improve our offer.

After each event, a satisfaction questionnaire is sent to the customer and its debriefing is systematic during an operations meeting. This results in action plans aimed at continually improving.

Creators of Connections by Vocation, we host events to facilitate meetings and satisfy our clients.
Our venues can accommodate up to 1,000 people simultaneously, with over 400 events held annually.
We offer a friendly catering service, prepared on-site with fresh products, ensuring quality, hygiene, and food safety.
We have built our success and reputation by offering tailored services and having teams that love and know how to host.

Our operations are based on values of solidarity, quality, listening, and tolerance towards everyone.

Since January 26, 2023, our reception venues have been ISO 20121 certified, a standard dedicated to the events sector that attests to our performance in environmental, social, and societal responsibility. We are committed to meeting the requirements of this standard, as well as legal and regulatory obligations.

Thus, our responsibility is reflected in three main priorities:

Environmental Responsibility:

  • By reducing waste, sorting, and recycling our waste
  • By optimizing the energy performance of our venues
  • By respecting the seasonality of our products for catering

Social Responsibility concerning the health, safety, and well-being of our employees

Economic Responsibility by making customer satisfaction our driving force
We are committed to respecting the four principles of sustainable development:
inclusion, vigilance, integrity, and transparency.
This approach requires us to consider the interests of our clients, suppliers, and employees in continuous dialogue. We communicate about our actions and the impact of our activities with a focus on the continuous improvement of our CSR performance.

For the year 2025, we have set the following objectives:

  • Digitize all employment contracts for our employees and service providers
  • Maintain a quality rating above 94%
  • Purchase more than 50% of our fruits and vegetables from France
  • Fight food waste by distributing unused food from our events
  • Achieve a 90% satisfaction rate among employees regarding the quality and working conditions

Jérôme Linÿer, Deputy Director

March 13, 2025

Venues

SALONS DE L’AVEYRON - Paris Bercy

1,300 m² of modular event spaces for 100 to 800 people

Typology of events: Conventions, seminars, trade shows, dinners, cocktails, product launches…

State-of-the-art technical equipment: Sound system with 12 L-Acoustics 8xt speakers, 3 4K Laser 12,000 lumens video projectors and HD video mixer, Traditional lighting with 10 cutouts and 6 Fresnel, Automatic lighting with 12 Robin 300.

Renovation of spaces: September 2019

NEWCAP Event Center

Paris Tour Eiffel

1,200 m² of modular event spaces for 100 to 1,000 people

Typology of events: Conventions, seminars, trade shows, dinners, cocktails, product launches, private events

State-of-the-art technical equipment: 8 10,000 lumens video projectors, lights, sound system, etc.

Renovation of spaces: September 2022

ROOFTOP Grenelle

Paris Tour Eiffel

Rooftop under glass roof with terrace for up to 120 people

Typology of events: Company evenings, press conferences, seminar days, photo shoots, private events

Renovation of spaces: June 2022

Les Partenaires

LMA

Technical event service provider

LMA is an audiovisual technical service provider with over 50 years of experience. From the rental of audiovisual equipment to the carrying out of more complex operations combining sound, light, video, broadcast, translation, decoration and stage furniture, our expertise allows us to intervene in all types of events.

Flower of Mets

Event caterer

Created in 2003, Fleur de Mets is part of the closed circle of major Parisian caterers and organizes more than 1,200 receptions per year for 1,000 clients. She imagines and orchestrates elegant receptions for her corporate clients in the most splendid or unusual places. Implicitly, freshness, the house’s signature, distills its elegant youth into the art of living, scenography and gastronomy.

Château de l’Engarran

A terroir, a vineyard, a passion!

Engarran is above all a family passion, where women have had a central role for 4 generations. Because they try to make the most of what the land and environment offer, they are committed to a sustainable approach, both in viticulture and winemaking, and are qualified in Sustainable Agriculture (HVE, ASCERT, Terra Vitis ) since 2004.

My beloved hostess

Specializing in event hosting for more than 15 years, the mon Hôte.sse Bien Aimé.e philosophy lies in listening, excellence and field presence. Whether at Trade Shows, VIP evenings, Congresses, Sporting Events, Commercial Animation Operations… we are committed to building a unique partnership!

Paris cheese factory

Eric Lefebvre, MOF cheese maker 2004, is a fervent artisan from the 12th arrondissement.

Fourme d’Ambert with grapes macerated in champagne marc, Vacherin Mont d’Or, Munster or Brie from Meaux and Melun… are part of his seasonal collection, we would say his favorites. This methodical refiner has the gift of making you choose “the” Camembert you need or “the” Livarot of the moment.